UX Workshop, UX and UI Design & Framer Development

Loomi is an AI-driven software house based at Porto Digital, Recife: 300+ projects shipped, 70+ collaborators, operations across eight countries, and an NPS of 96.5. Their clients include BASF, Suvinil, Copastur and Pro Frotas, the kind of enterprise relationships most software houses build over decades, not years.What makes Loomi unusual isn't just the scale, it's the shape. They were founded by a Gen Z team that EXAME and PEGN have profiled as a case of "the Z way of doing things", and they sell three things at once: a high-trust service capability (Discovery, Squad as a Service, Programa de Intraempreendedorismo), an in-house product line (Olli, Ora, Loomni), and an identity. Each of those, on its own, could carry a website. All three on a single one is harder. That was the brief. Build a marketing site that holds Loomi's full posture without flattening any of the three layers.

How do you design an institutional site for an AI-driven software house without falling into the "we use AI" page slop that has flooded the category in the past two years? The category default looks the same everywhere: a hero claim about transformation, a row of vendor logos, a vague services grid, a CTA. That register would have erased everything that makes Loomi different. The site had to feel as fast-moving and confident as the company itself, but also as serious as the enterprise contracts implied.There was a structural problem too. Loomi sells in three registers (capability, product, culture), and they don't share a buyer. A CTO researching a discovery sprint is not the same visitor as a marketing lead evaluating Olli, and neither of them is reading the Gen Z press profile by accident. The architecture had to thread all three without making any of them feel like an afterthought.

We structured the site around the three layers Loomi sells in, and built each one as its own block: who Loomi is (numbers, location, identity), what they do (services), what they ship (products). The order is intentional: identity and proof first, because Loomi's credibility carries the rest of the conversation. The visual language leans into the company's own voice: confident, fast-moving, AI-native without performing it. The copy borrows from how Loomi already talks ("desbloqueie seu potencial digital", "sua inovação é o nosso foco", "co-criamos produtos que escalam"), and the press and testimonial blocks anchor the trust without taking over the page.We built the site in Framer for a specific reason: Loomi ships fast, and the marketing site had to keep up. Framer gives the team autonomy to update copy, swap testimonials, and add product blocks without booking a dev cycle, which matches the operating model of a software house running 10-week discovery sprints.The result is a marketing site that reads less like a brochure and more like a product the company itself would ship.

Product Owner: Ícaro de Souza
Research & Strategy: Ícaro de Souza, Arthur Medeiros
Development Direction & Management: Ícaro de Souza, Lucas Lavor
UI/UX Design: Ícaro de Souza, Arthur Medeiros
Framer Development: Lucas Lavor, Matusael Horch