Medno — Designing a brand and digital experience that turn corporate health from a black box into a managed function.

Healthtech & Corporate Care | 2026
Deliverables

Brand Workshop, Brand Strategy, Positioning & Messaging, Visual Identity, Motion Graphics, Brand Guidelines, Brand Applications, Web Design & Development

Context

Companies can quote their cash flow to the second decimal. Ask the same companies how their team's health has changed this year and the honest answer is usually a shrug, a benefits catalog, and last quarter's sick days. Medno was built to close that gap, the company's health department, delivered as a service. Mapping each employee's clinical reality, routing specialists, and turning the picture into data that can sit on the dashboard next to revenue and margin.

Challenge

Three industries already serve corporate health, none was designed to manage it. Insurers focus on coverage, telemedicine on volume, wellness on perks. What sits between them, the routing, the follow-ups, the connected histories, the data that turns care into a decision, is the work Medno was built to do. Positioning the brand meant placing it above the existing health-vendor stack, not alongside it. The voice had to carry across two very different rooms: clinical and direct with a CFO, framing health as a controllable line in the operating model; plain, patient, and unhurried with an employee reading an exam result on a Tuesday afternoon.

Solution

The wordmark was drawn from scratch. Slab-influenced serifs, ink traps, and a custom "M" built to read as serious in a board meeting and unintimidating in an onboarding email. The symbol locks small modules into a contemporary cross on a circular grid, completing only when every part is present, the way Medno only works when plan, assistants, specialists and data move together. Warm tones (Mist, Guava, Mulberry) and sober tones (Umbra, Lavender) pull the brand away from the oranges and blues that define corporate health. The same circle runs through the system as a slow pulse, and text enters the layouts at the cadence of a breath. The landing page was drafted as a working demonstration of what Medno is, architecture and motion designed in the same room, with the same rhythm. The cursor responds. Hovers reveal. Sections enter on the brand's pulse. By the time a visitor scrolls past the second section, the idea has already come through in how the page behaves.

Credits

Account Lead & Creative Direction: Arthur Galvão
Research & Strategy: Arthur Galvão, Kaê Leone
Positioning & Messaging: Arthur Galvão, Kaê Leone
Brand Design: Arthur Galvão, Kaê Leone
Web Design: Arthur Galvão, Kaê Leone
Web Development: Pedro Marcondes
Motion Graphics: Rafael Abranches
Case Study: Arthur Galvão

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