Brand Workshop, Brand (Re)Naming, Brand Strategy, Positioning & Messaging, Visual Identity, Motion Graphics, Brand Guidelines, Brand Applications, Web Design & Development

Obliant didn't need to start over. It needed to catch up with itself. Previously known as Sun Consultech, the company had quietly outgrown its own identity: five active verticals, a mature operation, and a growing portfolio of mid-to-large enterprise clients navigating complex transformations. The substance was already there. The brand wasn't keeping pace with it.

The gap was structural, not cosmetic. The existing identity carried the tone of an earlier chapter, warm and approachable, but architecturally undersized for what the company had become. The name itself couldn't scale across verticals, didn't hold institutional weight, and came with unresolved trademark issues that made a clean break not just strategic, but necessary. Beyond naming, the communication lacked hierarchy and focus: a company delivering highly structured, sophisticated solutions was speaking without the clarity or authority those solutions deserved. The brand wasn't reflecting the business. It was trailing behind it.

We rebuilt from the architecture level. The naming process was anchored in clear criteria: solid without sounding dated, authoritative without rigidity, built to expand alongside a multi-vertical business. Obliant answered all of it. From there, we reconstructed the positioning around robustness, governance, and organizational maturity, giving the messaging framework the sharpness and hierarchy the market demands. The verbal identity found its register: confident, intentional, grounded in how the company actually operates. Visually, we designed for structural intelligence, typographic hierarchy, a controlled palette, and modular layouts calibrated to eliminate fragmentation and elevate institutional presence. The website followed the same logic: rebuilt from the sitemap up, with defined service verticals, stronger hero positioning, and a modular system built for scale. Five verticals. One coherent system. Zero confusion.

Account Lead & Creative Direction: Arthur Galvão
Research & Strategy: Arthur Galvão, Kaê Leone
Positioning & Messaging: Arthur Galvão, Kaê Leone
Brand Design: Arthur Galvão, Kaê Leone
Web Design: Arthur Galvão, Caio Rossatto
Web Development: Lucas Lavor, Ícaro de Souza
Motion Graphics: Rafael Abranches
Case Study: Arthur Galvão