Brand Strategy, Brand Architecture, Visual Identity, Motion Graphics, Promotional Video, Web Design & Development

Corporate gifting in Brazil is operationally fragmented. Businesses dealing in personalized products face a scattered landscape: multiple vendors, unreliable logistics, no centralized management, and little to no visibility over production and delivery. BeUni was founded to solve exactly that, building the first platform in Latin America that integrates purchasing, storage, logistics, and shipping of personalized gifts into a single, seamless operation. With clients like iFood, Grupo Boticário, and Contabilizei already in their portfolio, the product had proven itself. What it needed was a brand capable of carrying that ambition forward.

BeUni operates at an interesting intersection: it's a tech platform, but its product is human connection. The brand needed to communicate operational sophistication and reliability to B2B buyers, while still feeling warm, creative, and genuinely engaging. Getting that balance wrong in either direction would be costly: too corporate and it loses the energy that makes personalized gifting meaningful; too playful and it fails to earn trust at the enterprise level. Beyond tone, the brand also needed an architecture flexible enough to support multiple internal initiatives and product lines without losing coherence across the whole.

The strategic anchor was a reframe: "Think Inside the Box." Rather than the tired innovation cliché of thinking outside it, BeUni's positioning lives within the box itself, the physical, literal object at the center of its operation, and the space where technology and personalization meet. From that foundation, we built a vibrant, cohesive identity with a clear value proposition and a distinct verbal register, confident and dynamic, but never cold. The brand architecture was structured to support the full ecosystem: BeEco for sustainability initiatives, BeTalks for internal learning, BeExperience for culture, and BeTracking for order visibility. Each sub-brand reinforces a dimension of BeUni's vision without fragmenting the whole. The website followed the same logic, rebuilt from scratch to match the new identity, with thoughtful micro-interactions, a clear multi-page structure, and a digital presence robust enough to support continued growth.

Studios Partnership: Leone Brands (Brand, Verbal, Visual Identity and Motion) & Revelatio Studio (Brand Architecture and Website)
Brand Creative Direction: Kaê Leone
Research & Brand Strategy: Kaê Leone and Joaldo Santos
Visual Identity: Kaê Leone and Joaldo Santos
Brand Architecture: Arthur Galvão and Kaê Leone
Motion Graphics: Rafael Abranches (El Motion)
Promotional Video Script: Kaê Leone
Voiceover: Thais Dutra
Website Creative Direction: Lucas Lavor and Ícaro de Souza
Web Design: Lucas Lavor, Ícaro de Souza and Arthur Galvão
Development: Lucas Lavor and Jeff Marcelo