UX Workshop, UX and UI Design & WordPress Development

Most people know Carvalheira for its iconic parties. The people who actually work with the company know it goes much further: set design, artistic curation, music labels, and a handful of other fronts that, together, form one of the most active entertainment ecosystems in Brazil. The brief was clear: build a website that makes all of that visible. Not the party brand presented well. The full company, in full dimension.

How do you represent a company with this many fronts without making it feel scattered, or generic? The most visible side of Carvalheira, the parties, is also the most reductive way to read the company. Anything that didn't surface the other disciplines (set design, curation, labels) would leave the work invisible. Anything that overloaded the site with all of them at once would read like a corporate brochure.The brand needed a digital presence that earned its scale without performing it.

We structured the site around Carvalheira's actual areas of work (each one given its own room, its own typographic register, its own visual cadence), and connected them through a single navigation system that lets you move between them without losing the thread. On top of that architecture, we built a content layer that sounds like the company itself: confident, energetic, plural. Each section reinforces Carvalheira's position as a protagonist of Brazilian entertainment without ever needing to say it.The result is a site that does what the brief asked: it shows everything Carvalheira is, and leaves room for everything it can be.

Product Owner: Ícaro de Souza
Research & Strategy: Ícaro de Souza, Arthur Medeiros
Development Direction & Management: Ícaro de Souza, Lucas Lavor
UI/UX Design: Ícaro de Souza, Arthur Medeiros
WordPress Development: Lucas Lavor, Ícaro de Souza